The highest crossover rates: 73% of AMHQ viewers also tuned into The Weather Channel Live, and 73% of Weather Underground viewers also watched The Weather Channel Live.

For the data below, the minimum viewing threshold is ten minutes.) (A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. The top shows on the network during this time frame, based on the percent of households watching, included Highway Thru Hell, The Weather Channel LIVE, AMHQ, Weather Underground and Ice Pilots.īelow, a look at crossover viewership among these shows. (On the heatmap, the darker the color, the more households tuning in.) Below is a look at geographical viewership for The Weather Channel from Jan. Inscape can also show DMA tune-in for programs and channels. For instance, the chart below, available on Inscape’s website here, shows tune-in for the top 10 shows, refreshed every few seconds, and can be viewed by time zone.

Smart TV Offers Real-Time Granularity at Scaleįirst off, viewership data down to a second-by-second look can be found using Inscape, the TV data company with glass-level insights from a panel of more than 14 million smart TVs.

A look at the evolving TV-data landscape: The pushback by CF Entertainment and the 4A’s comes at an awkward time for Nielsen, given the rise of other options for networks looking to put together a 360-degree view into viewer behavior and advertising performance. But it’s still essential, right? The answer may not be as simple as it used to be. Nielsen, of course, has always had its critics. And in mid-April, the 4A’s (American Association of Advertising Agencies) came out in opposition to Nielsen’s announcement that it’s combining national in-home and out-of-home TV viewership into one data stream. Recently, news broke that CF Entertainment, which owns The Weather Channel, is accusing Nielsen of “abusing its monopolistic power over television ratings to extort a massive windfall from a smaller market participant,” and as such, is suing the TV ratings behemoth.

Wunderground weather channel